RMT is the environmental engineering and consulting division of multi-national Alliant Energy, a $7 billion diversified energy and industrial services organization. While RMT was highly profitable and served many of the world’s largest companies, it had fallen victim to an issue common in its industry: Despite strong strategic expertise among its 500+ environmental consultants, RMT was too often viewed as little more than a project-based vendor. Clients weren’t taking full advantage of RMT’s true value, because they simply weren’t aware of it. Cohesion repositioned RMT as a strategic business partner, rather than a simple project vendor. Our strategic effort transformed RMT’s case studies into engaging brand stories, showcasing the firm’s differentiated strategic value.