MasterCard Global Technology & Operations

As many as 40 million times a day, people around the world use MasterCard. And every transaction is processed in one place: the Global Technology and Operations Center. It is the operational heart of MasterCard—and one of the main reasons why the brand is so trusted. While a typical transaction might seem simple at the cash register, it’s actually a complex process involving more than a dozen steps that occur in milliseconds. To position MasterCard’s operational superiority, Cohesion first had to simplify it. We created a graphic language that uses icons to illustrate key concepts, such as how MasterCard uses proprietary technology to streamline each transaction. (See work examples, here.)