Let’s say, like many of the larger organizations with whom we work, you face a sometimes dizzying array of brands, products, subsidiaries and corporate brand initiatives. Now let’s say that at some level, you are tasked with trying to communicate these benefits and resources — perhaps in a marketing message, perhaps in a sales message. […]

Let’s say, like many of the larger organizations with whom we work, you face a sometimes dizzying array of brands, products, subsidiaries and corporate brand initiatives. Now let’s say that at some level, you are tasked with trying to communicate these benefits and resources — perhaps in a marketing message, perhaps in a sales message.

SA Corporate Brand Matrix

It’s a common problem and one that Cohesion is uniquely qualified to solve and manage. A hybrid brand agency, Cohesion works to with some organizations solely to develop positioning and messaging platforms and with other organizations, to use the platforms we develop to produce more consistent and relevant full-scale marketing, advertising and communications efforts.

During the past 20 years, our work with clients (small and large) that engage our platform process, has show something interesting: On average, they save 20-30% on the ongoing costs of developing marketing communications work.

Why? Because they are never starting from scratch, which saves time and money. Best of all, this process creates brand and marketing consistency.

Perhaps you face the complexity of too many brands, too many products and too many logos. If so, let’s talk. We can help simplify your work and create efficiencies that drive not only marketing success, but operational and financial success, as well. To learn more, contact Brian Creath, president at Cohesion, at bcreath@cohesioncompany.com.

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