Transformation: Art of the Re-Brand

Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging. Some […]

Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests.

Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it.

Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging.

Some clients need to upgrade and overhaul their position and identity; others are completely comfortable with their existing brand identity and design, but know they need to shift their positioning and/or tagline and the infrastructure of the messaging that accompanies that position.

Moving from an outdated position to one that simply works better; evolving without completely starting over.

Every situation is different, but many common situations exist. At Cohesion, our experience in numerous categories provides the opportunity to apply vast knowledge and avoid brand re-development mistakes. For 20 years, organizations have entrusted us to successfully develop (and redevelop) positioning and messaging for brands, businesses, products, services and ideas.

If you’re on the right track, congratulations. If you might be in need of a revised brand, we know a firm that can help.


 

Cohesion. | Brand & Messaging Consultants

Since 1999, Cohesion has focused on the development of positioning, messaging and strategic narratives for a wide range of Fortune 500 and midsize organizations. Leveraging a proprietary platform and architecture process, Cohesion has successfully positioned (and developed the messaging for) more than 120 businesses, brands, products and services. To learn more visit cohesioncompany.com, or email Brian Creath, president, at bcreath@cohesioncompany.com.

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