Sigma-Aldrich Corporation

Sigma-Aldrich, Inc. is the worldwide holding company for a complex and growing portfolio of life science and high technology companies. With dozens of brands offering tens of thousands of products, Sigma-Aldrich sought to develop a brand positioning platform that would organize and communicate the global leader’s story with clarity, consistency and cost efficiency. Cohesion built […]


One of the world’s leading life science companies, Millipore (now EMD Millipore and part of Merck KGaA)¬†grew rapidly through multiple acquisitions and internal development alike. While the organization has a strong corporate brand strategy in place, the challenge was to ensure that these guidelines filter down into every subsidiary activity across North America and around […]