Crushed Red

CRUSHED RED In 2016, Cohesion was engaged to redevelop a positioning strategy and positioning line for Crushed Red, a unique, fast-casual restaurant concept with locations in five states. Serving ‘artisan’ salads and flatbreads, management wanted to now focus attention more on salads than it originally had. Through insights gained via discovery, focus interviews, competitive and […]

Our Urgent Care

OUR URGENT CARE In 2016, Cohesion was challenged with developing brand strategy, positioning and initial messaging for Our Urgent Care, a multi-facility urgent care operation in the metro St. Louis area. Located in suburban settings, our intent was to develop a brand/story platform that works to tell a brand new story of purpose for the […]


Sometimes, the best way to move a brand forward is to reinvent it. A regional, West Coast, specialty pharmacy organization enlisted Cohesion to rename its brand and develop the strategy, positioning, identity and messaging to support that effort. Specializing in the therapeutic management of complex, chronic disease states, the pharmacy focuses on patients who require administration of sophisticated […]

SafeGuard Auto

How do you organically develop a brand identity from scratch? For a sales-driven organization, you begin by developing an internal position born of study and analysis and a positioning strategy that is unique, relevant and built to motivate. For SafeGuard Auto, a growing Vehicle Protection Contracts business in Missouri, Cohesion developed initial positioning, brand messaging, […]

Brand Work Examples.

(Click on the graphic below to view examples of our Brand Work.)

St. Louis County Library

How do you make the library relevant to a generation that accesses the world through a smartphone? Simple: Show them that there’s more to the library than stacks of books. Cohesion was asked to refresh the St. Louis County Library’s image from the ground up, starting with its logo. Then, we built a messaging platform […]


How do you reposition the leading commercial metric fastener master distributor? Well, when the stated business objective is to move from selling not just metric fasteners, but ‘inch’ fasteners, as well, it makes sense to drive that simple point with a heavy dose of brand equity and credibility. Cohesion helped Lindstrom, a 40-plus-year-old, B2B brand, […]

MasterCard (Global Technology & Operations)

As many as 40 million times a day, people around the world use MasterCard. And every transaction is processed in one place: the Global Technology and Operations Center. It is the operational heart of MasterCard—and one of the main reasons why the brand is so trusted. While a typical transaction might seem simple at the […]

CitiMortgage (div. Citigroup)

When Citicorp and Travelers merged to create Citigroup, Citibank Mortgage was tasked with building a new subsidiary brand to fit the new corporate architecture. Cohesion helped rebuild the brand as CitiMortgage and developed a position that created unique equity for the new subsidiary, while staying closely tied to the parent brand. Citigroup was built to […]

The Problem With Hiring A Design (Or Digital) Firm To Build Your Brand.

Maybe, you’re thinking about hiring a design and/or digital firm to ‘brand’ your company, product, or service. Because their ‘stuff’ looks nice. And certainly, you need stuff. Because they’ll start with the things you say you need. A strong visual identity. A logo. A tagline. A system of colors and typefaces. A refreshed website. Initially, […]