Cohesion – Strategic Brand Consultancy

Services.

Cohesion's primary work as a Strategic Brand Consultancy is focused on research & insights, brand and marketing strategy, brand positioning, communications architecture and strategic messaging & creative content — the critical work that happens before and behind the development of ongoing design, creative and digital execution. The foundation work that guides marketing technology and tools to work more consistently and efficiently. The more complex the challenge, the better our approach works.

We also offer a full suite of video and digital services through our Digital Solutions Group and full creative services through our Creative Solutions Group.

Here are just a few of our many services:

Strategy & Consulting Services

Business Concept Positioning & Packaging
Fractional CMO (Chief Marketing Officer) Services
C-suite Marketing, Brand & Communications Counsel
Mission, Vision & Value Proposition Development
Brand Research & Direction Analysis
Brand & Marketing Strategy Development
Naming Services: Business, Brand, Products & Solutions
Brand & Messaging Architecture, Platforms & Blueprints
Brand & Business Positioning
Positioning and Tag Line Development
Thought Leadership Development
White Paper Development & Program Management
Messaging Development: C-suite, Business, Brand & Sales
Content Development & Management
Strategic Creative Direction
Marketing Management & Stewardship
Vendor Selection & Negotiation
Marketing Resource Structuring
C-Suite / Owner Narratives
Context Strategies & Platforms
Internal & External Brand Launch Programs
Public Relations / Social Media Platforms
Media / Digital / Alternative Message Distribution Planning
Fractional & Interim CMO Services
One- and Two-Day Strategy Workshops
Partner Solutions: Strategic add-on services, and marketing and business development efforts for marketing and digital agencies, design firms and other business services providers.

Digital Solutions

Video
Animation
Motion Graphics
Visual Effects (VFX)
AR/VR and 3D Configurators
Corporate Websites
E-Commerce Websites
Custom Web Applications
Data Systems, APIs, and Connectors
SEO, Technical SEO
Digital Marketing
PersonaVid (Cohesion's video solutions brand)

Creative Solutions

Strategic Creative Direction
Logo, Identity & Standards Development
Creative Direction & Theme Development
Creative / Copy / Content Platforms
Content Development & Management
Video, Podcast & Show Development

Cohesion Platforms

We also offer brand, messaging, product and service platforms as a stand-alone product. Cohesion’s architecture approach was first developed more than 20 years ago to eliminate waste and create consistency for a Fortune 1000 company managing more than 50 brands. Today, our platform process has been utilized more than 200 times to create and manage more consistent positioning and messaging for businesses, brands, solutions, products and more.