Services. 

 

Cohesion is a full-spectrum brand agency. While every client relationships is unique, our primary goal in each is to provide the most value possible. In the unique mix of services we provide each client and, in the way we provide those services. 

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We are open to discussing how best to work with your organization, but have found these there (3) engagement scenarios to be the most common:

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1. Cohesion is engaged as full-service brand & marketing agency / resource

2. Cohesion is engaged as brand agency to complement internal & external marketing and technical resources

3. Cohesion is engaged as functional Chief Brand Officer (CBO)

 

Regardless of the engagement arrangement, our services are always provided under the umbrella of a Master Brand & Marketing Context + Strategic Plan.

 

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Brand Agency Services

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• Account Management

• Project Management

• Brand Development

• Brand Positioning

• Brand Architecture & Platforms*

• Strategic Messaging

• Brand & Marketing Strategy Planning​

• Strategic Creative Direction

• Creative Development: Strategy, Copy & Design

• Logo, Identity & Standards Development

• Digital, Broadcast, Print, OOH Advertising

• Advertising / Content / Marketing & Development

• Sales Messaging / Creative / Support

• Trade Shows / Events

• Digital, Marketing & Creative Services

• Media Planning & Buying

• SEO,  PPC & Affiliate Marketing

• Promotion, Merchandise, Fulfillment Efforts

• Social Media Marketing & Maintenance

• Web / ecommerce development

• All services and solutions provided by Network 17​

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Strategy & Consulting Services

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• Business Concept Positioning & Packaging

• Interim, Fractional or Longer-Term CBO (Chief Brand Officer) Services

• C-suite Marketing, Brand & Communications Counsel

• Mission, Vision & Value Proposition Development

• Brand Research & Direction Analysis

• Brand & Marketing Strategy Development

• Naming Services: Business, Brand, Products & Solutions

• Brand & Messaging Architecture, Platforms & Blueprints

• Brand & Business Positioning

• Positioning and Tag Line Development

• Thought Leadership Development

• Issue & Advocacy Campaign Development

• White Paper Development & Program Management

• Messaging Development: C-suite, Business, Brand & Sales

• Content Development & Management

• Strategic Creative Direction

• Marketing Management & Stewardship

• Vendor Selection & Negotiation

• Marketing Resource Structuring

• C-Suite / Owner Narratives

• Context Strategies & Platforms

• Internal & External Brand Launch Programs

• Public Relations / Social Media Platforms

• Media / Digital / Alternative Message Distribution Planning

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Network 17 Services​

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• Podcasts & Audio Shows

• Short- & Long-Format Brand Video

• Online Shows & Series

• Brand Movies

• Documentaries & Docu-Series

• Channel Creation & Management

• Studio Solutions (At our studios and remote)

• Content Development & Production

• Branded Entertainment Properties

• Full Video, Audio & Streaming Development

• Animation

• Motion Graphics

• Visual Effects (VFX)

• AR/VR and 3D Configurators

• Corporate Websites

• E-Commerce Websites

• Custom Web Applications

• Data Systems, APIs, and Connectors

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Cohesion Platforms

 

We also offer brand, messaging, product and service platforms as a stand-alone product. Cohesion’s architecture approach was first developed more than 20 years ago to eliminate waste and create consistency for a Fortune 1000 company managing more than 50 brands. Today, our platform process has been utilized more than 200 times to create and manage more consistent positioning and messaging for businesses, brands, solutions, products and more.

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