Critical Brand Inclusion™ (CBI), is an operational theory and platform focused on helping companies and executives better understand and leverage brand concepts into their overall business perspective and success.

 

CBI is a strategic consulting solution from Cohesion, launching in 2025.

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To learn more about our plans, please email Brian Creath.

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Building a Brand is hard.

It doesn’t happen overnight.

And it doesn’t build itself.

It demands expertise.

It needs priority.

It requires investment.

Belief in its value, is essential.

Not just from marketing, but from the very top:

• CEO.

• President.

• Owner.

Without their support, a true Brand can never be built.

Because Brand is not about a function, or a project.

It’s about the essence of a business.

Ideas that define purpose.

Your guard against sameness.

But a longterm view, is critical.

Because short-term thinking kills Brands.

Undermines business vision.

Forces poor decisions.

Erodes true value.

It’s time to embrace a deeper advantage.

To unlock marketing’s true potential.

It’s time, for Critical Brand Inclusion.

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Review our initial presentation.