Through our proprietary 1:1 focus-interview approach and numerous other tools, Cohesion works to isolate and define key business, brand, marketing, sales and communication insights.
Since 1999, Cohesion has been helping organizations more effectively platform and direct efforts to create stronger and more efficient outcomes.
Our Research & Insights work has included…
- Market Potential Research: Study the range of potential business/sales audiences available for a new B2B healthcare product’s secondary launch. Prioritize and (recommend a plan for) the chronology of launch segments/audiences.
- Message Resonation: Direct research to uncover customer perceptions and preferences. Craft potential messaging based on these insights. Test messaging and revise final messaging based on customer preferences.
- Brand Positioning – Discovery & Research: Cohesion has refined a 1:1 Focus Interview methodology developed over the past 20 years. This work gains qualitative information from internal and external audiences to form the benchmark for brand, marketing and sales positioning efforts.
- Strategy Evaluation: For organizations that have the need to validate a strategy they have developed, Cohesion can play a vital role in assessing the strategy and gaining perceptive insights from customers, staff, suppliers and more.
Of course, Cohesion also develops more traditional research and insights efforts, including focus groups, quantitative research, online testing, new service/product testing and more.
To learn more, please contact Brian Creath, president of Cohesion, at 314-276-5383, or at bcreath@cohesioncompany.com.
