UniGroup: The UniGroup Answer®

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UniGroup, one of the world’s largest privately held firms and home to Mayflower, United Van Lines and other leading transportation, employee relocation and logistics brands, wanted a more cohesive way to present its complete package of services to Fortune 500 CFOs. Cohesion built the organization’s first, operational brand positioning and marketing strategy to help agents leverage the full $7 billion strength of the UniGroup global service network during every sales presentation. Today, the UniGroup Answer is used by agents around the world to increase sales.