TR,i is in the business of possibility: seeing opportunity in every challenge. And a better way to build the future. When Cohesion was asked to reposition this St. Louis-based firm, we quickly noticed a surprising philosophy at work. Here was a team of creative professionals who cared more about client expectations than the work itself. This singular focus on the relationship has helped TR,i stand alone among area architectural firms. Behind simple aesthetics, TR,i’s eye is on client success. Cohesion created a positioning platform and tagline—Architects of the Possible®—which captures this unique perspective.