Shawnee Mission Medical Center
This hospital was an early pioneer of minimally invasive surgery and continues to lead the field in introducing new procedures. Yet, SMMC had been known as a community hospital more suited for maternity than major surgery. In late 2005, Cohesion was asked to help turn public perception around. We began by showcasing not what advanced medical technology is, but what it does: help patients get better, faster. Today, the position of a ‘minimally invasive’ hospital has evolved to encompass not only the surgery, but also other aspects of the hospital experience – recognizing that, all things being equal, people would rather be home than in the hospital.