Neighbors Credit Union
St. Louis Postal Credit Union, like many other credit unions across America, suffered from a brand name and position that no longer reflected today’s business environment. While it could accept members beyond postal workers, its name was a barrier for doing so. Cohesion was asked to simply rename the institution, but we knew what was really needed was a new position as well. Our work for Neighbors has been wide-ranging: helping establish this new brand’s core promise (to serve all eligible community members) not just postal workers.