Winchester: The Red ‘W’ Club

  How do you extend a brand that carries more equity than the products it serves? Cohesion was given this assignment by Winchester Ammunition a few years ago. Our research found something interesting: Decades ago, a single red “W” hanging over a door or in a store window simply meant “quality products sold here.”  Winchester, […]

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How do you extend a brand that carries more equity than the products it serves?

Cohesion was given this assignment by Winchester Ammunition a few years ago. Our research found something interesting: Decades ago, a single red “W” hanging over a door or in a store window simply meant “quality products sold here.”  Winchester, had once sold an entire host of consumer goods at retail stores throughout the country under the Red “W” Brand…a grand Winchester tradition dating back to 1866. 

We resurrected that brand — now new to an entire generation (or two) of people passionate about Winchester, but unfamiliar with the Red “W.”

Re-built as an exclusive, interactive and advisory membership group, it was conceived to offer members priority customer service, advanced notice of promotions and new product information, discounted premiums, impacting the Winchester brand via direct contact with Winchester. Within three months of its re-introduction, the Red “W” Club boasted more than 18,000 members.

One Response to "Winchester: The Red ‘W’ Club"

  1. comment byTaylor Holland

    Love your shells!!! I am a competitive shooter!

    Thanks
    Taylor

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