Will Your Brand Be The One They Choose?

  (Click on the above for a larger version.)   Funny thing about customers who have a choice: They choose what they like, or perceive they need and not necessarily what you’ve planned for them to choose. It’s an inexact process, based on an odd mix of logic, emotion and so many other tangible and […]

Cohesion.Be.The.Apple copy

 

(Click on the above for a larger version.)

 

Funny thing about customers who have a choice: They choose what they like, or perceive they need and not necessarily what you’ve planned for them to choose. It’s an inexact process, based on an odd mix of logic, emotion and so many other tangible and intangible factors. A process without the benefit of the marketing, creative and media recommendations planned by you and your agency. Nope. Customers choose on their own beliefs, biases and needs. Since 1999, Cohesion has built its business on the transformation and development of brands. A hybrid brand agency, Cohesion blends the expertise of strategic consulting firm and full-service marketing agency. • The key to our work? A unique understanding of how best to leverage brand equity so that it finds a special place in the beliefs, biases and needs of your customer.  We built our firm to attack the approach used by too many agencies: One that often creates cookie-cutter sameness and does a tremendous disservice to  client organizations. With tired and re-used tactical platforms. Uninspired creative work. Templates that have been worked – and worked again. Agencies that get the work done on time and seem to spend money efficiently, but sadly, take brands nowhere. Agencies that unfortunately, cheat their clients out of true marketing success. If you simply want to get the work done, call them. If you need to take your brand to new heights, call Cohesion. We’d enjoy learning more about your business and sharing more about our brand-first approach. To find out more, call Brian Creath, president at 314-276-5383, or email him at bcreath@cohesioncompany.com.

 

Leave a Reply

Submit