Why You Need To Build A (Stronger) Brand. Today.

Maybe your company is under such pressure to deliver sales results, that the idea of brand development seems an expensive luxury. Maybe you believe that new technologies and data-driven marketing methods make the need for brands unnecessary. Maybe, you’ve simply never explored and/or truly taken the time to think about what a stronger brand might […]

BUILDING-A-STRONG-BRAND-FROM-SCRATCH

Maybe your company is under such pressure to deliver sales results, that the idea of brand development seems an expensive luxury. Maybe you believe that new technologies and data-driven marketing methods make the need for brands unnecessary. Maybe, you’ve simply never explored and/or truly taken the time to think about what a stronger brand might mean to your organization.

But if you’ve spent any time in the business world, you’ve certainly encountered the negative aspects of not having a strong brand platform. Employees that can’t describe what a company stands for, or why it’s relevant. Sales and customer service messages that are disconnected from marketing direction. A sheet of logos and colors that is so confusing and disconnected that no one really understands how everything fits together.

Marketing and sales efforts that must always start from scratch, because no umbrella brand momentum exists.

Fortunately, most of the companies we work with have management that sees the importance of building and maintaining a strong brand infrastructure. But we receive many inquiries from prospective clients that ask us to provide them with the ‘reasons why’ a brand is important. To give them a business case that they, in turn, can provide to upper management to prove why they should develop a stronger brand.

Evidence, that the people who must deal with the issues of brand (or lack thereof) see the critical need. Evidence too, that for finance and operations folks, brand may seem esoteric and, unfortunately, not needed.

And sadly, nothing could be further from the truth.

Because developed properly, true brands not only help companies make more money, they help them conserve money, as well. Because a true brand infrastructure centralizes and consolidates efforts, by creating consistency and yes, cohesion. True brands create momentum for the ‘next effort’ by building an expectation of what should be and what is to come.

If you’ve simply denied the power of building a true brand, we understand. If you’d calculated the cost of brand development against the cost of the next quarter of sales, then we suggest that you are selling your company short. Either way, we’d enjoy the chance to showcase why our approach to brands can grow your business. And, do everything you’ve always hoped that marketing can do.

To learn more, please visit Cohesion at http://cohesioncompany.com, or contact Brian Creath at 314-276-5383.

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