Who’s Minding Your Message?

You have marketing agencies. You have internal marketing/communications resources. You may even have a PR firm and a digital shop at your disposal. You’re churning out a lot of work. But your business is complex. With multiple brands, products, services and marketing assets. In categories that are changing daily. Facing competition from non-traditional players. With […]

You have marketing agencies. You have internal marketing/communications resources. You may even have a PR firm and a digital shop at your disposal.

You’re churning out a lot of work.

But your business is complex. With multiple brands, products, services and marketing assets. In categories that are changing daily. Facing competition from non-traditional players. With internal and external audiences that are fragmented like never before.

And then one day a salesperson, or your CEO, or someone on your marketing team, says something is bothering them. That for all your vertical marketing/communications efforts for specific areas and elements, you still don’t have a true, overarching strategic message: An umbrella message that integrates your efforts; an operational driver that threads your approach.

Then you realize, it’s been bothering you, too.

And you have marketing agencies, internal marketing/communications resources, and maybe even a PR firm and a digital shop at your disposal.

But you’re missing a resource that can truly understand your issues and create a holistic messaging platform and architecture. Maybe you could do it yourself — if you could just turn off your world for a few weeks. And step out of your company’s perspective…

Or, you could hire a firm that, since 1999, has done this work more than 150 times for some of the world’s largest organizations. Building cohesive positioning and messaging efforts. Creating consistency, clarity and relevance.

Yes, you could hire Cohesion.


Cohesion | Positioning & Messaging Consultants.

Since 1999, Cohesion has focused on the development of positioning, messaging and strategic narratives for a wide range of Fortune 500 and midsize organizations. Leveraging a proprietary platform and architecture process, Cohesion has successfully positioned (and developed the messaging for) more than 120 businesses, brands, products and services. To learn more, visit: http://cohesioncompany.com.

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