Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]

Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are the issues/challenges that most often trigger organizations to engage our services.

Client Perspective — Strategic Issues:

  • “We need to rebrand — we need a new positioning, a new visual identity and new messaging.”

  • “We need to integrate one or more brands — and insure that we properly leverage and evolve the brand equity of both.”

  • “We need a better platform for Mission, Vision & Values and our overall corporate brand.”

  • “We need to position (or reposition) our brand — we need a new way to present our message.”

  • “We have a logo and tagline, but our brand needs a real foundation — we need a more developed messaging and design platform.”

  • “We need to integrate one or more brands — and insure that we properly leverage and evolve the brand equity of both.”

  • “We need to better understand our customers: their experience journeys and how we can match messaging to their decisions.”

  • “We need to simplify our brand message — we are a complex business and currently, our brand, marketing and sales message is too confusing.”

  • “We need an ongoing marketing direction partner — we have many brand, marketing and communications needs and want to work with a dedicated, day-to-day resource.”

  • “We need to launch a new brand, service or product — we need to build and package positioning, identity and messaging for this effort.”

  • “We need to develop our internal brand — we need our employees to understand our difference and act as external brand champions and ambassadors.”

Client Perspective — Tactical Issues:

  • “We need a new brand identity and logo.”

  • “We need a new web platform (website and/or intranet) But before we hire a development team, we need to analyze and develop a brand content effort.”

  • “We need a creative blueprint/template system for all of our tactical marketing and sales efforts.”

  • “We need a wayfinding/signage system for our campus/facilities that reflects and supports our brand.”

  • “We need a corporate advertising campaign that successfully builds our brand to all internal and external stakeholders.”


Cohesion is a brand and marketing strategy firm. We provide the foundational strategies, platforms and direction that make marketing efforts more consistent, more efficient, and more valuable. Since 1999, our approach and services have assisted more than 120 organizations across the country. To learn more about Cohesion, visit cohesioncompany.com. To discuss your brand challenges, contact Brian Creath, president, at bcreath@cohesioncompany.com, or call him at 314.276.5383.

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