What’s Your C-Suite Story?

The world’s of brand, marketing, technology, PR, social media and internal communications are colliding at an astonishing rate. As the tools we use to disseminate information become scattered and less personal, the opposite is true for the message itself. No where is this more true than in C-suite messaging. Employees, suppliers, partners and customers have […]

The world’s of brand, marketing, technology, PR, social media and internal communications are colliding at an astonishing rate. As the tools we use to disseminate information become scattered and less personal, the opposite is true for the message itself.

No where is this more true than in C-suite messaging.

Employees, suppliers, partners and customers have instant access to your organization’s messaging. And the message starts at the top.

So, what’s your C-suite story?

Have you clearly and effectively developed a master story and the necessary subsidiary stories for:

  • The story behind your vision, mission and culture?
  • The story behind your value proposition and value drivers?
  • The story behind your brand and purpose?
  • The story behind your go-to-market strategy?
  • Your employee recruitment story?
  • The story behind organizational changes — current and future?
  • Your story to current investors and the investment community?

At Cohesion, we’ve been developing and managing C-suite messaging for nearly 20 years. A successful blend of business, marketing and brand direction, coupled with well-crafted positioning and messaging stories, defines our unique work in this area.

To learn more about Cohesion, please contact Brian Creath, President, at 314-276-5383, or at bcreath@cohesioncompany.com.

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