What Makes Us Different?

Since 1999, Cohesion has developed successful marketing foundations and longterm efforts that not only create customer preference, but also drive company performance. But what makes us different? One key is the value created by the depth and breadth of the research process we undertake for our clients. This isn’t the formal, quantitative work that so many firms […]

Since 1999, Cohesion has developed successful marketing foundations and longterm efforts that not only create customer preference, but also drive company performance.

But what makes us different?

One key is the value created by the depth and breadth of the research process we undertake for our clients. This isn’t the formal, quantitative work that so many firms attempt to package and sell as ‘scientific truth.’ No…ours is a grinding, constant, one-on-one interview approach that gets to the logical and emotional core of the issues surrounding your business and brand.

It’s hard work, but it pays big dividends for the clients that engage us. Not only do clients gain a level and depth of understanding that formal processes can never achieve — we are also in a position to positively influence the people that matter most to your business. As a third-party resource talking with your customers and suppliers, we can showcase the value you place on their relationship and often, enhance their perception.

But the real difference is our focus and our resulting name: Cohesion. We are named Cohesion, because most often, our work is focused on either:

A) Putting brands together, or;

B) Evolving and managing disparate brand, marketing and communications assets, over time.

As our name suggests, Cohesion works between all marketing disciplines and all points of view to create solutions that articulate a singular focus, helping companies create more consistency and clarity in their overall brand, marketing and communications efforts. Beginning with strategy and tactics. Through planning and creative. And into execution and delivery.

Cohesion is a hybrid brand agency: a specialized brand and marketing organization focused on helping clients build and manage a clear, concise and compelling message. For businesses, brands, sales, internal communications and more. If you have a critical issue that needs a better (and more deeply positioned and understood) story, Cohesion can help. At your convenience, we would enjoy learning more about your situation and how our unique approach can be of benefit.

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