Waterway: Brand Positioning & Identity Upgrade

Cohesion upgraded Waterway’s brand positioning, logo and identity several years ago. The result: A ‘cleaner’ design that now matches the strategic intent of the brand — and a new brand position that ties it all together. [Click on above guide for larger version.]

Screen Shot 2015-09-11 at 1.00.10 PM

Cohesion upgraded Waterway’s brand positioning, logo and identity several years ago. The result: A ‘cleaner’ design that now matches the strategic intent of the brand — and a new brand position that ties it all together.Screen Shot 2015-09-11 at 1.02.01 PM

[Click on above guide for larger version.]

Screen Shot 2015-02-11 at 11.30.53 AM

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