Waterway

Waterway is widely recognized as the leading innovator in the car wash industry and has multiple locations in St. Louis, Kansas City and Denver. On a national scale, Waterway invented the concept of a customer loyalty and rewards program for the car wash industry; called the ‘Clean Car Club,’ this retention and acquisition strategy has been the […]

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Waterway is widely recognized as the leading innovator in the car wash industry and has multiple locations in St. Louis, Kansas City and Denver. On a national scale, Waterway invented the concept of a customer loyalty and rewards program for the car wash industry; called the ‘Clean Car Club,’ this retention and acquisition strategy has been the foundation of the brand’s growth for more than 25 years.

To support its new and aggressive expansion plans into new markets, Waterway sought a more comprehensive brand, marketing and advertising strategy.

Waterway charges a premium price to upscale customers whose service expectations are high. There is little margin for error with these discriminating car owners. Cohesion built the brand’s positioning on the foundation of ‘Waterway Clean,’ a level of attention and detail that no competitor can match. Through the positioning line: “A Better Way To Clean,” Waterway is able to separate from lower-end competitors. From advanced technology to high-loop cotton towels and concierge-style service, Waterway’s brand promise is unmatched: “It’s not really clean until it’s Waterway Clean.”

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