Volvo

  Volvo: Re-Discovering a Brand Position The above outdoor board not only won several national awards (including a CLIO), it helped increase sales in a major metro market by 200% over a six-month period. Utilizing a strategy that leveraged Volvo’s lessening, but known, position of ‘safety,’ we developed a creative and media strategy that hit (pun […]

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Volvo: Re-Discovering a Brand Position

The above outdoor board not only won several national awards (including a CLIO), it helped increase sales in a major metro market by 200% over a six-month period. Utilizing a strategy that leveraged Volvo’s lessening, but known, position of ‘safety,’ we developed a creative and media strategy that hit (pun intended) people where they felt most vunerable.

In their cars. 

This organic approach included outdoor (billboard and transit) and radio. It started with one local dealer group that simply wanted to increase sales. Six months later, we had moved this work to seven additional markets.

Today, we still work with the same local Volvo dealer that originally hired us for this work. (Yes, good work works on many levels.) To listen to our recent radio campaign for Volvo, click here.

VolvoBusCrds

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