Video Docu-Branding. Keeping Your Brand Alive

One of the big challenges that companies face today is the need to constantly keep brands relevant and fresh. As brands look to new and alternative methods of digital and social distribution, video content has risen as arguably the best tool available. But unfortunately, most companies and their vendors treat video as a one-time project. Which means […]

But unfortunately, most companies and their vendors treat video as a one-time project. Which means that the moment your video is finished, it begins to lose its immediacy — its ‘freshness.’

One newer method we have been incorporating with clients is the concept of Video Docu-Branding. By treating video not as a project, but as an evergreen brand nurturing tool — we have been able to develop ongoing, high-quality, story-driven video that works from an overarching content development platform.

We develop B-roll and branded visual assets over time and reuse them as appropriate. We schedule, shoot and produce specific videos on a calendar basis with stories/content approved in advance.

It’s a result of the merger of Cohesion’s brand content architecture process with that of our business video company, Big Shot.

If you have a complex, bigger story to tell — one that may need a variety of ‘smaller’ stories told over time, to tell it best — our Video Docu-Branding approach can be a tremendous tool.

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Since 1999, Cohesion has been focused on brand and content direction. The firm provides foundational strategies, platforms and direction that make marketing efforts more consistent, efficient, and valuable. In 2012, Cohesion launched Big Shot, a short-format video service. To learn more visit cohesioncompany.com, or email Brian Creath, president, at bcreath@cohesioncompany.com.

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