Top 5 Reasons Companies Undertake Brand Development/Refresh Efforts

Since 1999, Cohesion has been engaged in dozens, upon dozens of brand development and redevelopment efforts. In our experience, here are the top five (5) reasons that organizations most often undertake these efforts: Top 5 Reasons: Merger or acquisition; The need to insulate the organization from growing competition; A response to competitive moves; A need […]

top-5

Since 1999, Cohesion has been engaged in dozens, upon dozens of brand development and redevelopment efforts. In our experience, here are the top five (5) reasons that organizations most often undertake these efforts:

Top 5 Reasons:

  1. Merger or acquisition;
  2. The need to insulate the organization from growing competition;
  3. A response to competitive moves;
  4. A need to reinvigorate employee and customer confidence;
  5. A change in leadership.

Most organizations require the assistance of an outside objective third party that can facilitate the process and that has experience in guiding and developing brands. 

Our work in a variety of B2C and B2B categories provides a wealth of experience, understanding and skill for those companies that partner with Cohesion. To learn more about our approach, experience and what we can do for you, please contact Brian Creath at bcreath@cohesioncompany.com, or at 314-276-5383.

 

 

One Response to "Top 5 Reasons Companies Undertake Brand Development/Refresh Efforts"

    Leave a Reply

    Submit