Marketing Structure For Smaller, Growing Organizations

You’ve built the product and/or service. You’ve started the business. And it’s growing. But you’ve been so focused on initial sales, operations and cash flow that marketing — well, that just seems like something that can wait until you get a little bigger. And have a little more cash in the bank. Every week, we […]

Brand Development for Start-Ups: Yes, We Do That.

“I thought you only worked with larger companies,” the owner of a start-up services company said to me a while ago. While much of our brand and marketing architecture work is more appropriate for complex marketing situations, much of our strategic and creative work– especially positioning – is as relevant for a smaller company as it […]