Video Docu-Branding. Keeping Your Brand Alive

One of the big challenges that companies face today is the need to constantly keep brands relevant and fresh. As brands look to new and alternative methods of digital and social distribution, video content has risen as arguably the best tool available. But unfortunately, most companies and their vendors treat video as a one-time project. Which means […]

Short-Format Videos That Drive Marketing And Social Media Engagement

Video content is on the rise. According to a recent HubSpot post, including video on a landing page can increase conversion rates by 80% and 92% of mobile video consumers share videos with others. In 2012, we introduced Big Shot, a short-format business video service. Recently, Big Shot upgraded its back-end process to create an even better user […]

The Truth: Leveraging Brand Authenticity.

As the the marketing power shift from company to consumer accelerates, one thing seems to be crystal clear: In the future, companies that tell the truth–where words mirror action–will succeed more often than those that don’t. Customers simply won’t buy anything less. But there’s a problem. A problem so dark and secret that few would dare […]

The One Marketing Tool that Saves Companies Time and Money.

The One Marketing Tool that Saves Companies Time and Money. Since 1999, Cohesion has been building comprehensive marketing, positioning and messaging platforms that save companies time and money. How?  First, those who need to communicate the benefits of your business and brand will stop reinventing the wheel every time they have a meeting. The right answer is always right […]

Updating Your Brand Playbook.

  Consumers are steering brand marketing into areas previously unknown — taking the driver’s seat and telling brands where, when, and how they want to interact. A shift that is forcing marketers to rethink the rules of brand building and the strategies they utilize. At Cohesion, we’ve worked with numerous brands to refresh overall strategy […]