US Motors (Nidec Corporation)

  US MOTORS Cohesion was challenged with developing a brand strategy and messaging platform for US Motors, after the brand was purchased by Nidec Corporation from Emerson. A difficult positioning challenge in itself, the work was made more complex by the fact that US Motors was now owned by a Japanese company. The above platform […]

Sigma-Aldrich Corporation

Sigma-Aldrich, Inc. is the worldwide holding company for a complex and growing portfolio of life science and high technology companies. With dozens of brands offering tens of thousands of products, Sigma-Aldrich sought to develop a brand positioning platform that would organize and communicate the global leader’s story with clarity, consistency and cost efficiency. Cohesion built […]