When (And Why) Do Clients Hire Cohesion?

Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]

Integrating Customer Mapping And Brand Messaging Development.

Most often used as a blueprint for understanding where and how to transform experience to new, digital frameworks – user/customer experience mapping has become a dominant tool in recent years. And while this process can prove incredibly beneficial to build a foundation for functional development, it often lacks the next natural layer of messaging/content needed to drive true […]

Part Agency. Part Consultancy. All Business.

Today’s business faces a variety of strategic challenges. Increasingly fickle customers. Pressure to digitally transform. Disruptive competitors. And a marketing and media landscape that literally changes by the day. At Cohesion, our focus is on getting to the core of your challenges and solving them with every single means at our disposal. Click here to […]

Finding The Few, Critical Words That Define Your Purpose.

Maybe it’s a mission, or vision statement. Perhaps its a brand positioning, or tagline. Maybe you need a new descriptor line to define a category that has shifted, changed or evolved. In all of these instances (and for many more situations), the need is clear: Summarize business direction, business opportunity and human appeal into a few, […]

Why You Need To Evolve Your Brand.

Why You Need To Evolve Your Brand. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. We work with a number of clients that are completely comfortable with their existing brand identity and design, but know they need to shift their positioning and/or tagline and the infrastructure of the […]

When Do Clients Hire Cohesion?

Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]

Meet The Tagline Experts.

No firm has more expertise than Cohesion in the development of successful positioning lines.  While many firms give lip service to this critical marketing element, the science and art behind the development of positioning lines (which sometimes become Tag Lines) have slowly eroded. Today, long-term critical thinking and solid writing have too often given way to poorly […]

People Don’t Trust Sponsored Content. Surprised?

[Originally published on LinkedIn Pulse.] Ever met a really good salesperson? Never? C’mon, think hard. How about the kid at the store who took you right to the coffee maker you needed. Or, the lawn guy who just happened to show up on the day you moved in. But they weren’t really selling, you say […]

Building The Internal (Employee) Brand.

In a seminal Harvard Business Review article, entitled, “Are The Strategic Stars Aligned For Your Corporate Brand?”, authors Mary Jo Hatch and Majken Schulz pointed to the shift in product-driven (external) brand thinking to more comprehensive, corporate brand thinking that seeks to drive and align internal brand with external brand, through three points of alignment: Vision, Culture […]

One Company. Too Many Logos.

We see it every day. It starts with large and midsized organizations that have subsidiary businesses, profit centers, properties, products, services and/or brands. Organizations large enough to have complex marketing and sales needs (and challenges), but not necessarily large enough to support (and fund) a variety of separate brand efforts. One day it happens: “I […]