Marketing Structure For Smaller, Growing Organizations

You’ve built the product and/or service. You’ve started the business. And it’s growing. But you’ve been so focused on initial sales, operations and cash flow that marketing — well, that just seems like something that can wait until you get a little bigger. And have a little more cash in the bank. Every week, we […]

Why Most Brands Fall Short.

You have a brand, you say. And thank you very much, it seems to be doing just fine. But where is your marketing effort really headed? Not simply the tactical efforts you employ, but the underlying strategies that drive those efforts: and at the core of those strategies, the brand that should be marketing’s foundation. Is […]

Brand Work Examples.

(Click on the graphic below to view examples of our Brand Work.)

Marketing is Losing Its (Perceived) Value.

The devaluation of marketing certainly hasn’t happened overnight. It is a generational trend. And the more pervasive technology becomes in the marketing world, the faster marketing (especially marketing strategy) is losing its perceived value. In our experience over the past three decades, we have seen five (5) factors emerge as major contributors to this decline: The […]

“We Don’t Need All That Strategic Thinking.” (or) “Why Doesn’t Our Marketing Work?”

Recently, I met with a prospective client of a large, regional organization, who seemed eager to re-energize her company’s corporate brand. “We really need to develop a new platform for all of our positioning and messaging,” she said. “Internally and externally, we’re confused. We need to define our direction and make a big, bold statement […]

Brands Are Dead. Or, Are They?

“Brands Are Dead,” according to Jonathan Salem Baskin, who wrote, “Branding Only Works On Cattle.” In a post from the blog, ‘Business Pundit,’ Mr. Baskin says, among other things, “Nobody carries brands around in their heads. Nobody has a relationship with a brand. Or lives a brand lifestyle. Brands aren’t conversations, and they’re not bought, possessed, or […]

Brand Expansion: The Heart & Vascular Institute

New marketing work in our comprehensive effort to evolve the St. Anthony’s brand. Click on the print ad to hear new radio.

Will Your Brand Be The One They Choose?

  (Click on the above for a larger version.)   Funny thing about customers who have a choice: They choose what they like, or perceive they need and not necessarily what you’ve planned for them to choose. It’s an inexact process, based on an odd mix of logic, emotion and so many other tangible and […]

Brand, As A Point Of View.

Mention the word brand in a meeting and trust us, you will have as many opinions as there are people in the room. One of the most maligned and misunderstood of all business concepts, brands have, unfortunately, become most associated with the ‘stuff’ surrounding them. Logos. Taglines. Ads. But a brand is more than its […]

Brian Creath Selected For World Brand Congress Advisory Council

  St. Louis, MO (April 10, 2013) — Brian Creath, president and founder of Cohesion, a brand and marketing direction company founded in 1999, has been selected to serve on the advisory council of the World Brand Congress, according to Dave Porter, Global Chairman, World Brand Congress. Creath joins an international panel of marketing and […]