Where Does Marketing Architecture Fit In The Vendor Landscape?

  “Before I hire an agency, I need a company like yours to rebuild our marketing architecture.” That’s been said to us quite a bit in the first part of 2013, which makes it an interesting topic for discussion. The specific discussion: How is the landscape of marketing vendors shifting and where does marketing architecture […]

Do You Need To Explore Strategic Alternatives?

  Exploring Strategic Alternatives: A Smart, Quiet Resource. For years, Cohesion has often been engaged by the C-Suites of larger organizations and by management of mid-sized companies to act as a partner resource in the exploration of strategic business (and marketing) alternatives. Whether considering the sale or acquisition of a business unit, or a joint […]