Marketing Structure For Smaller, Growing Organizations

You’ve built the product and/or service. You’ve started the business. And it’s growing. But you’ve been so focused on initial sales, operations and cash flow that marketing — well, that just seems like something that can wait until you get a little bigger. And have a little more cash in the bank. Every week, we […]

Branded Content: Direction & Development

Since 1999, Cohesion has been directing and developing content efforts for companies large and small. But different from companies who simply provide content, our efforts born of our expertise in brand and marketing strategy and platform work. Whether we’re developing website content, social media content, or other forms of digital or traditional content, we leverage our […]

Brand Work Examples.

(Click on the graphic below to view examples of our Brand Work.)

“We Don’t Need All That Strategic Thinking.” (or) “Why Doesn’t Our Marketing Work?”

Recently, I met with a prospective client of a large, regional organization, who seemed eager to re-energize her company’s corporate brand. “We really need to develop a new platform for all of our positioning and messaging,” she said. “Internally and externally, we’re confused. We need to define our direction and make a big, bold statement […]

The Problem With Hiring A Design (Or Digital) Firm To Build Your Brand.

Maybe, you’re thinking about hiring a design and/or digital firm to ‘brand’ your company, product, or service. Because their ‘stuff’ looks nice. And certainly, you need stuff. Because they’ll start with the things you say you need. A strong visual identity. A logo. A tagline. A system of colors and typefaces. A refreshed website. Initially, […]

The Truth: Leveraging Brand Authenticity.

As the the marketing power shift from company to consumer accelerates, one thing seems to be crystal clear: In the future, companies that tell the truth–where words mirror action–will succeed more often than those that don’t. Customers simply won’t buy anything less. But there’s a problem. A problem so dark and secret that few would dare […]

The One Marketing Tool that Saves Companies Time and Money.

The One Marketing Tool that Saves Companies Time and Money. Since 1999, Cohesion has been building comprehensive marketing, positioning and messaging platforms that save companies time and money. How?  First, those who need to communicate the benefits of your business and brand will stop reinventing the wheel every time they have a meeting. The right answer is always right […]

Updating Your Brand Playbook.

  Consumers are steering brand marketing into areas previously unknown — taking the driver’s seat and telling brands where, when, and how they want to interact. A shift that is forcing marketers to rethink the rules of brand building and the strategies they utilize. At Cohesion, we’ve worked with numerous brands to refresh overall strategy […]

Why Most Companies Don’t Trust Agencies To Develop Marketing Strategy.

Why Most Companies Don’t Trust Agencies With Marketing Strategy. “Clients complain that agencies don’t think or act strategically enough, that they don’t come to clients with a case about how the proposed approach will help them gain market share, increase volume, or otherwise steal sales from their competitors.  They complain that agencies don’t know their […]

“But They They Expect Me To Do All The Thinking and Work, Internally.”

“But They Put Me In Charge Of The Brand, Internally. That Means They Expect Me To Do All The Thinking and Work.” Maybe. But in our experience, we have found that most companies have hired brand, marketing and other communications staff to successfully manage brand efforts, not necessarily develop all the strategic thinking. While management’s initial […]