Sometimes, the best way to move a brand forward is to reinvent it. A regional, West Coast, specialty pharmacy organization enlisted Cohesion to rename its brand and develop the strategy, positioning, identity and messaging to support that effort. Specializing in the therapeutic management of complex, chronic disease states, the pharmacy focuses on patients who require administration of sophisticated […]

SafeGuard Auto

How do you organically develop a brand identity from scratch? For a sales-driven organization, you begin by developing an internal position born of study and analysis and a positioning strategy that is unique, relevant and built to motivate. For SafeGuard Auto, a growing Vehicle Protection Contracts business in Missouri, Cohesion developed initial positioning, brand messaging, […]

Brand Work Examples.

(Click on the graphic below to view examples of our Brand Work.)

St. Louis County Library

How do you make the library relevant to a generation that accesses the world through a smartphone? Simple: Show them that there’s more to the library than stacks of books. Cohesion was asked to refresh the St. Louis County Library’s image from the ground up, starting with its logo. Then, we built a messaging platform […]


How do you reposition the leading commercial metric fastener master distributor? Well, when the stated business objective is to move from selling not just metric fasteners, but ‘inch’ fasteners, as well, it makes sense to drive that simple point with a heavy dose of brand equity and credibility. Cohesion helped Lindstrom, a 40+ year old B2B […]

MasterCard (Global Technology & Operations)

As many as 40 million times a day, people around the world use MasterCard. And every transaction is processed in one place: the Global Technology and Operations Center. It is the operational heart of MasterCard—and one of the main reasons why the brand is so trusted. While a typical transaction might seem simple at the […]

CitiMortgage (div. Citigroup)

When Citicorp and Travelers merged to create Citigroup, Citibank Mortgage was tasked with building a new subsidiary brand to fit the new corporate architecture. Cohesion helped rebuild the brand as CitiMortgage and developed a position that created unique equity for the new subsidiary, while staying closely tied to the parent brand. Citigroup was built to […]

The Problem With Hiring A Design (Or Digital) Firm To Build Your Brand.

Maybe, you’re thinking about hiring a design and/or digital firm to ‘brand’ your company, product, or service. Because their ‘stuff’ looks nice. And certainly, you need stuff. Because they’ll start with the things you say you need. A strong visual identity. A logo. A tagline. A system of colors and typefaces. A refreshed website. Initially, […]

Brands Are Dead. Or, Are They?

“Brands Are Dead,” according to Jonathan Salem Baskin, who wrote, “Branding Only Works On Cattle.” In a post from the blog, ‘Business Pundit,’ Mr. Baskin says, among other things, “Nobody carries brands around in their heads. Nobody has a relationship with a brand. Or lives a brand lifestyle. Brands aren’t conversations, and they’re not bought, possessed, or […]

St. Anthony’s

In late 2013, Cohesion became the agency-of-record for St. Anthony’s, a community health system brand in St. Louis County. During a two-year period, Cohesion has been instrumental in helping drive revenue and reputation for a redesigned Emergency Department (12% volume increase), successfully launching a new Heart & Vascular Institute and revitalizing SAPO, the center’s physician organization. Perhaps more important, we developed […]