Video Docu-Branding. Keeping Your Brand Alive

One of the big challenges that companies face today is the need to constantly keep brands relevant and fresh. As brands look to new and alternative methods of digital and social distribution, video content has risen as arguably the best tool available. But unfortunately, most companies and their vendors treat video as a one-time project. Which means […]

Why Most Brands Fall Short.

You have a brand, you say. And thank you very much, it seems to be doing just fine. But where is your marketing effort really headed? Not simply the tactical efforts you employ, but the underlying strategies that drive those efforts: and at the core of those strategies, the brand that should be marketing’s foundation. Is […]

Marketing is Losing Its (Perceived) Value.

The devaluation of marketing certainly hasn’t happened overnight. It is a generational trend. And the more pervasive technology becomes in the marketing world, the faster marketing (especially marketing strategy) is losing its perceived value. In our experience over the past three decades, we have seen five (5) factors emerge as major contributors to this decline: The […]

Crafting Your Brand (Business) Story Through Video.

We Call It Video Docu-Branding.  Earlier this year, we integrated the work of Big Shot, our short-format video company, into Cohesion’s core strategic offerings. Much of this had to do with the simple fact that most of our new engagements were not for ‘one-off’ short-format videos, but rather, for companies that saw the opportunity to […]

Brand, As A Point Of View.

Mention the word brand in a meeting and trust us, you will have as many opinions as there are people in the room. One of the most maligned and misunderstood of all business concepts, brands have, unfortunately, become most associated with the ‘stuff’ surrounding them. Logos. Taglines. Ads. But a brand is more than its […]