Branded Content: Direction & Development

Since 1999, Cohesion has been directing and developing content efforts for companies large and small. But different from companies who simply provide content, our efforts born of our expertise in brand and marketing strategy and platform work. Whether we’re developing website content, social media content, or other forms of digital or traditional content, we leverage our […]

Brand Work Examples.

(Click on the graphic below to view examples of our Brand Work.)

“We Don’t Need All That Strategic Thinking.” (or) “Why Doesn’t Our Marketing Work?”

Recently, I met with a prospective client of a large, regional organization, who seemed eager to re-energize her company’s corporate brand. “We really need to develop a new platform for all of our positioning and messaging,” she said. “Internally and externally, we’re confused. We need to define our direction and make a big, bold statement […]

The Problem With Hiring A Design (Or Digital) Firm To Build Your Brand.

Maybe, you’re thinking about hiring a design and/or digital firm to ‘brand’ your company, product, or service. Because their ‘stuff’ looks nice. And certainly, you need stuff. Because they’ll start with the things you say you need. A strong visual identity. A logo. A tagline. A system of colors and typefaces. A refreshed website. Initially, […]

Brands Are Dead. Or, Are They?

“Brands Are Dead,” according to Jonathan Salem Baskin, who wrote, “Branding Only Works On Cattle.” In a post from the blog, ‘Business Pundit,’ Mr. Baskin says, among other things, “Nobody carries brands around in their heads. Nobody has a relationship with a brand. Or lives a brand lifestyle. Brands aren’t conversations, and they’re not bought, possessed, or […]

Will Your Brand Be The One They Choose?

  (Click on the above for a larger version.)   Funny thing about customers who have a choice: They choose what they like, or perceive they need and not necessarily what you’ve planned for them to choose. It’s an inexact process, based on an odd mix of logic, emotion and so many other tangible and […]

The Truth: Leveraging Brand Authenticity.

As the the marketing power shift from company to consumer accelerates, one thing seems to be crystal clear: In the future, companies that tell the truth–where words mirror action–will succeed more often than those that don’t. Customers simply won’t buy anything less. But there’s a problem. A problem so dark and secret that few would dare […]

The One Marketing Tool that Saves Companies Time and Money.

The One Marketing Tool that Saves Companies Time and Money. Since 1999, Cohesion has been building comprehensive marketing, positioning and messaging platforms that save companies time and money. How?  First, those who need to communicate the benefits of your business and brand will stop reinventing the wheel every time they have a meeting. The right answer is always right […]

Updating Your Brand Playbook.

  Consumers are steering brand marketing into areas previously unknown — taking the driver’s seat and telling brands where, when, and how they want to interact. A shift that is forcing marketers to rethink the rules of brand building and the strategies they utilize. At Cohesion, we’ve worked with numerous brands to refresh overall strategy […]

We Build and Guide Your Message Through the Right Tools and Audiences.

We Build and Guide Your Message Through the Right Tools and Audiences. Cohesion develops research, strategy, messaging and creative direction. Organizations are accustomed to engaging marketing vendors when a tactical need arises, but sometimes skeptical or apprehensive about hiring one for critical strategy and messaging needs. And yet, this is often where the real need […]