Marketing Structure For Smaller, Growing Organizations

You’ve built the product and/or service. You’ve started the business. And it’s growing. But you’ve been so focused on initial sales, operations and cash flow that marketing — well, that just seems like something that can wait until you get a little bigger. And have a little more cash in the bank. Every week, we […]

Branded Content: Direction & Development

Since 1999, Cohesion has been directing and developing content efforts for companies large and small. But different from companies who simply provide content, our efforts born of our expertise in brand and marketing strategy and platform work. Whether we’re developing website content, social media content, or other forms of digital or traditional content, we leverage our […]

Video Docu-Branding. Keeping Your Brand Alive

One of the big challenges that companies face today is the need to constantly keep brands relevant and fresh. As brands look to new and alternative methods of digital and social distribution, video content has risen as arguably the best tool available. But unfortunately, most companies and their vendors treat video as a one-time project. Which means […]

Short-Format Videos That Drive Marketing And Social Media Engagement

Video content is on the rise. According to a recent HubSpot post, including video on a landing page can increase conversion rates by 80% and 92% of mobile video consumers share videos with others. In 2012, we introduced Big Shot, a short-format business video service. Recently, Big Shot upgraded its back-end process to create an even better user […]

Brand Work Examples.

(Click on the graphic below to view examples of our Brand Work.)

The Problem With Hiring A Design (Or Digital) Firm To Build Your Brand.

Maybe, you’re thinking about hiring a design and/or digital firm to ‘brand’ your company, product, or service. Because their ‘stuff’ looks nice. And certainly, you need stuff. Because they’ll start with the things you say you need. A strong visual identity. A logo. A tagline. A system of colors and typefaces. A refreshed website. Initially, […]

Brands Are Dead. Or, Are They?

“Brands Are Dead,” according to Jonathan Salem Baskin, who wrote, “Branding Only Works On Cattle.” In a post from the blog, ‘Business Pundit,’ Mr. Baskin says, among other things, “Nobody carries brands around in their heads. Nobody has a relationship with a brand. Or lives a brand lifestyle. Brands aren’t conversations, and they’re not bought, possessed, or […]

Will Your Brand Be The One They Choose?

  (Click on the above for a larger version.)   Funny thing about customers who have a choice: They choose what they like, or perceive they need and not necessarily what you’ve planned for them to choose. It’s an inexact process, based on an odd mix of logic, emotion and so many other tangible and […]

Crafting Your Brand (Business) Story Through Video.

We Call It Video Docu-Branding.  Earlier this year, we integrated the work of Big Shot, our short-format video company, into Cohesion’s core strategic offerings. Much of this had to do with the simple fact that most of our new engagements were not for ‘one-off’ short-format videos, but rather, for companies that saw the opportunity to […]

Brian Creath Selected For World Brand Congress Advisory Council

  St. Louis, MO (April 10, 2013) — Brian Creath, president and founder of Cohesion, a brand and marketing direction company founded in 1999, has been selected to serve on the advisory council of the World Brand Congress, according to Dave Porter, Global Chairman, World Brand Congress. Creath joins an international panel of marketing and […]