Marketing is Losing Its (Perceived) Value.

The devaluation of marketing certainly hasn’t happened overnight. It is a generational trend. And the more pervasive technology becomes in the marketing world, the faster marketing (especially marketing strategy) is losing its perceived value. In our experience over the past three decades, we have seen five (5) factors emerge as major contributors to this decline: The […]

Brand. The Business of “Why You?”

Cohesion is a Brand Agency. But really, our business is dedicated to constantly asking and answering the simple, yet complex question: “Why You?” Why is yours the brand they should buy? Why should customers care when you introduce a new product or service? Why are you different? Why (and how) are you relevant? For every marketing and brand objective you have: Why You? Learn more […]

Brand, As A Point Of View.

Mention the word brand in a meeting and trust us, you will have as many opinions as there are people in the room. One of the most maligned and misunderstood of all business concepts, brands have, unfortunately, become most associated with the ‘stuff’ surrounding them. Logos. Taglines. Ads. But a brand is more than its […]