Strategic Narrative: The Story Of You

As positioning and messaging consultants, our work is a constant search for Context and Relevance. First, “What is the Context?” (Where does the issue/opportunity ‘sit’ within the overall landscape of issues, trends, beliefs, perceptions, etc.) Second, “Is this Relevant?” (Does anyone care about this; does it really matter?) And so, in this business of framing […]

As positioning and messaging consultants, our work is a constant search for Context and Relevance. First, “What is the Context?” (Where does the issue/opportunity ‘sit’ within the overall landscape of issues, trends, beliefs, perceptions, etc.) Second, “Is this Relevant?” (Does anyone care about this; does it really matter?)

And so, in this business of framing and articulating the right message for the right moment in time, it’s imperative that an organization start at the beginning: building and honing its Strategic Narrative.

Unlike other vertical brand, marketing and communications efforts, a Strategic Narrative is ‘the whole story’ — the overarching ‘who, what, where, when, why, and how’ of any organization. It sits at the very core of all communication, and, when built properly, influences each.

At Cohesion, we’ve been developing Strategic Narratives for some of the country’s largest organizations (and many smaller ones), since 1999. Often built as part of a larger positioning and messaging platform effort, these narratives are informed through discovery and insights that study an organization’s essence — its values, mission, culture, history.

All it has been and all it aspires to be.

Does your Strategic Narrative really fit your organization? Is it embraced by every employee? Does it rally people toward a brighter future?

If not, there’s a positioning and messaging consultancy that can help.


Cohesion is a Positioning & Messaging Consultancy

At Cohesion, we successfully blend the worlds of brand development, marketing strategy, customer experience and content development. Utilizing an architecture process first developed in 1999, Cohesion’s work now spans to include brand & marketing strategy, brand architecture, customer/user experience mapping and precise message and content development. We develop ‘the work behind the work,’ providing unique value to our growing list of clients. For more information, contact Brian Creath, president, at 314-276-5383, or at bcreath@cohesioncompany.com.

 

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