Why You Need To Evolve Your Brand.

Why You Need To Evolve Your Brand. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. We work with a number of clients that are completely comfortable with their existing brand identity and design, but know they need to shift their positioning and/or tagline and the infrastructure of the […]

LED lightbulb evolution

Why You Need To Evolve Your Brand.

Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it.

We work with a number of clients that are completely comfortable with their existing brand identity and design, but know they need to shift their positioning and/or tagline and the infrastructure of the messaging that accompanies that position.

Moving from an outdated position to one that simply works better means evolving without completely starting over. True brands always seek to find relevance and drive purpose.

Most agencies will try to overhaul the entire process and change everything. Most design and/or creative firms will want to address — well, the design and creative. At Cohesion, we know there are many situations where the right re-direction of position and message is the real need. And for more than 17 years, that kind of specific effort has been one of our core areas of expertise.

If you’re on the right track, congratulations. If you might need a bit of assistance, we know a firm that can help.

About Cohesion.

Since 1999, Cohesion has been focused on the business of marketing and brand direction: Work that happens before and behind the development of technologies and tactics; work that guides marketing. As a strategy consultancy, we provide the foundational strategies, platforms and direction that make marketing efforts more consistent. More efficient. And more valuable. To learn more visit cohesioncompany.com, or email Brian Creath, president, at bcreath@cohesioncompany.com.

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