US Motors (Nidec Corporation)

  US MOTORS Cohesion was challenged with developing a brand strategy and messaging platform for US Motors, after the brand was purchased by Nidec Corporation from Emerson. A difficult positioning challenge in itself, the work was made more complex by the fact that US Motors was now owned by a Japanese company. The above platform […]

US Motors Positioning Platform

 

US MOTORS

Cohesion was challenged with developing a brand strategy and messaging platform for US Motors, after the brand was purchased by Nidec Corporation from Emerson. A difficult positioning challenge in itself, the work was made more complex by the fact that US Motors was now owned by a Japanese company. The above platform was recently put into place and continues to guide marketing and communications direction for the brand.

Screen Shot 2015-06-26 at 10.48.08 AM(Click on image for larger version.)

 

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