Neighbors Credit Union

St. Louis Postal Credit Union, like many other credit unions across America, suffered from a brand name and position that no longer reflected today’s business environment. While it could accept members beyond postal workers, its name was a barrier for doing so. While Cohesion was asked to simply rename the institution, we knew what was […]

St. Louis Postal Credit Union, like many other credit unions across America, suffered from a brand name and position that no longer reflected today’s business environment. While it could accept members beyond postal workers, its name was a barrier for doing so. While Cohesion was asked to simply rename the institution, we knew what was really needed was a new position as well—one based on the new brand’s core promise (to serve all eligible community members) not just postal workers. Our new positioning both differentiates from traditional banks, as well as calls out to new customers: Neighbors Credit Union. Here, You Belong.

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