A New Way to Use Qualitative Research.

The key to the Cohesion approach has always been qualitative, one-on-one marketing research. Since 1999, we have personally conducted nearly 2,000 individual interviews – through a process that continues to be refined and focused as we grow.

While this one-on-one interview approach (with internal & external stakeholders) has proved a successful method of gaining third-party understanding – and the key to building a strong foundation of strategy, positioning and messaging – we have never really offered this service as a stand-alone research tool. That is, until now.

Introducing Perspective Planning.

For clients that have the need to know what their audiences ‘think and believe,’ but don’t have the inclination (or budget) to commission large-scale research efforts, we offer Perspective Planning from Cohesion.

Perspective Planning gives clients a method of establishing a baseline for brand, positioning and strategic perceptions and understanding, as well as a foundation of applied analysis for these areas. Offered as an initial effort and subsequent efforts that can be conducted every six (6) to twelve (12) months, Perspective Planning is a great way for marketing staffs to use qualitative research to manage direction, gain internal support, fund budgets and prioritize planning and projects.

How it Works.

1. Initial Effort:

 

2. On-Going Effort (every 6-12 months)*:

*We suggest a two-to-three year plan engagement.

For more information on our Perspective Planning research service, or any of our brand and marketing services, please email Brian Creath, Managing Principal, or phone him at 636-530-3670.