Much of the work we do centers around building core marketing strategies, brand platforms and content/messaging architectures. Key to this work is our process of integrating existing business and marketing guidance tools — such as mission, vision and values efforts, value propositions and brand promise work — into a cohesive tool that assembles and articulates […]

Much of the work we do centers around building core marketing strategies, brand platforms and content/messaging architectures. Key to this work is our process of integrating existing business and marketing guidance tools — such as mission, vision and values efforts, value propositions and brand promise work — into a cohesive tool that assembles and articulates all organizational messaging.SIH.MG.Blueprint.Color.rev1

Inside this platform, we work to use existing (or develop new) points of value as the foundation for additional brand and messaging efforts. We call these ‘Value Drivers’ and they underpin our entire architecture approach, and work to link business objectives to brand, marketing and sales communication.

Interested in learning more about how Cohesion might help make your overall business, brand, marketing and sales communications more efficient and consistent? Contact Brian Creath at bcreath@cohesioncompany.com to learn more.

Leave a Reply

Submit