Lindstrom

How do you reposition the leading commercial metric fastener master distributor? Well, when the stated business objective is to move from selling not just metric fasteners, but ‘inch’ fasteners, as well, it makes sense to drive that simple point with a heavy dose of brand equity and credibility. Cohesion helped Lindstrom, a 40-plus-year-old, B2B brand, […]

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How do you reposition the leading commercial metric fastener master distributor? Well, when the stated business objective is to move from selling not just metric fasteners, but ‘inch’ fasteners, as well, it makes sense to drive that simple point with a heavy dose of brand equity and credibility.

Cohesion helped Lindstrom, a 40-plus-year-old, B2B brand, find new relevance and revenue in a brand new segment of its industry. Through the development of an overarching positioning and messaging platform, Cohesion helped Lindstrom transform its go-to-market message. Through the development of a new positioning line and a number of new marketing tools, we helped the company build a new leadership strategy.

Lindstrom. By Any Measure.

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