Is Building A Brand Worth It?

Is building a brand worth it? Consider this: From 2010 to 2011, the value of the Wells Fargo brand increased more than $7 billion, while the Morgan Stanley brand decreased $1 billion. The recent liquidation of Hostess (home of the Twinkie) and the sale of its brands actually made the company worth more. In other words, its […]

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Is building a brand worth it? Consider this: From 2010 to 2011, the value of the Wells Fargo brand increased more than $7 billion, while the Morgan Stanley brand decreased $1 billion. The recent liquidation of Hostess (home of the Twinkie) and the sale of its brands actually made the company worth more. In other words, its brand assets were worth more than the operating company, itself.

To learn more, read our latest white paper: ‘Beyond Survival: Brand As Competitive Edge In Today’s Environment.

To learn more about Cohesion and how we help strengthen marketing and brand strategies, platforms and direction, please visit: http://cohesioncompany.com.

 

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