Innovation or Imitation?

  (Click on the above for a larger version.)   Operational thinking has found its way into every aspect of business and marketing is no exception. Today, management applauds the shifts that bring one- and two-percent efficiency gains, but often shuns innovative, front-end thinking that could change the entire game. Incremental gain is nice. But […]

Be.The.Red.Shoe

 

(Click on the above for a larger version.)

 

Operational thinking has found its way into every aspect of business and marketing is no exception. Today, management applauds the shifts that bring one- and two-percent efficiency gains, but often shuns innovative, front-end thinking that could change the entire game. Incremental gain is nice. But disproportionate growth is better. • Will you innovate and stand out, or imitate and blend in? • Since 1999, Cohesion has worked with companies across the country to transform and develop brands. A hybrid brand agency, Cohesion blends the expertise of strategic consulting firm and full-service marketing agency. • The key to our work? A unique understanding of how best to leverage brand equity so that it finds a special place in the beliefs, biases and needs of your customer. And an architecture process that has taken 15 years to perfect. • We built our firm to attack the approach used by too many agencies: One that often creates cookie-cutter sameness and does a tremendous disservice to  client organizations. With tired and re-used tactical platforms. Uninspired creative work. Templates that have been worked – and worked again. Agencies that get the work done on time and seem to spend money efficiently, but sadly, take brands nowhere. Agencies that unfortunately, cheat their clients out of true marketing success. • If you simply want to get the work done, call them. If you need to take your brand to new heights, call Cohesion. • We’d enjoy learning more about your business and sharing more about our brand-first approach. To find out more, call Brian Creath, president at 314-276-5383, or email him at bcreath@cohesioncompany.com.

 

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