In Praise Of Radio (Traditional & Digital) Advertising.

Something funny happened on the way to the future. Radio is holding its own as a primary advertising medium. While local spot revenue and network revenue showed slight year-over-year decreases from 2014-2015, digital radio and off-air (think live promotions) showed substantial increases. Streaming radio, podcasts and other alternative digital radio venues have all shown increased usage […]

Something funny happened on the way to the future. Radio is holding its own as a primary advertising medium.

While local spot revenue and network revenue showed slight year-over-year decreases from 2014-2015, digital radio and off-air (think live promotions) showed substantial increases.

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Streaming radio, podcasts and other alternative digital radio venues have all shown increased usage and revenue. Professional services and health care organizations are trending as major users of radio advertising, with automotive dealers and groups continuing to be heavy users.

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At Cohesion, we have always been big believers in radio. It carries the ability to translate strategic messaging into unique stories that listeners can interpret on their terms. Unlike mediums that are primarily visual, audio allows the individual to paint their own picture.

Radio. One more way to build great brands.

To listen to samples of our radio work, please visit here.

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