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(Click on above to review the full White Paper.)

 

EXCERPT: In the case of larger business-to-business marketing organizations, a branded house, or house blend architecture, often makes the most sense. And often, these organizations must ‘reign in’ brands that have redundant or duplicate propositions, have lost their value over time, or, whose interests might be better served through consolidation with other company brands, or the corporate brand.

Read the full white paper, here.