Cohesion Launches Fractional CMO Service

PRESS RELEASE Cohesion Launches Fractional CMO Service; High-Level Expertise In A Low-Obligation Solution St. Louis, Missouri — Cohesion, a nationally recognized strategic brand and marketing consultancy has launched a Fractional CMO Service, according to Brian Creath, president of Cohesion. “Many companies are too small, or under too much budget constraint to justify a full-time Chief Marketing […]

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Marketing Structure For Smaller, Growing Organizations
Marketing Structure For Smaller, Growing Organizations

You’ve built the product and/or service. You’ve started the business. And it’s growing. But you’ve been so focused on initial sales, operations and cash flow that marketing — well, that just seems like something that can wait until you get a little bigger. And have a little more cash in the bank. Every week, we […]

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When (And Why) Do Clients Hire Cohesion?

Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]

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Integrating Customer Mapping And Brand Messaging Development.
Integrating Customer Mapping And Brand Messaging Development.

Most often used as a blueprint for understanding where and how to transform experience to new, digital frameworks – user/customer experience mapping has become a dominant tool in recent years. And while this process can prove incredibly beneficial to build a foundation for functional development, it often lacks the next natural layer of messaging/content needed to drive true […]

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Selling Brand Evolution To The C-suite
Selling Brand Evolution To The C-suite

Still can’t convince management they should upgrade your brand? Try these 6 arguments. Earlier this year, Brand Finance released its annual study: “Global 500: The most valuable brands of 2017.” The study reports that the monetary value of the Google brand increased to $109.5 billion last year, representing a year-over-year increase of 24%. Google is […]

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Cohesion Now Offers Marketing Workshops

PRESS RELEASE   Cohesion Introduces Marketing Workshops; Developed For Smaller And Midsize Organizations August 2, 2017 (St. Louis, Missouri) — Cohesion (http://cohesioncompany.com), a multi-disciplined strategy firm focused on brand, marketing and communications structure and solutions, is now offering two-day Marketing Workshops, according to Brian Creath, president of Cohesion. “Every week we talk with small and […]

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Refresh Your Brand.
Refresh Your Brand.

One day it happens: Your brand is no longer as relevant as it should be. Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Fear not: Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging. Our […]

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Art of the Re-Brand.
Art of the Re-Brand.

Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging. Some […]

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Why You Need Brand Architecture.

Like many of our clients, you may be challenged with a multitude of brands, products, subsidiaries and corporate brand initiatives. Maybe, you have a single, ‘monolithic’ brand, but that brand needs to bridge to a variety of disparate audiences, who each carry differing points of view and relate to your brand in differing ways — and to […]

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Brand Development: People-As-The-Difference Organizations

Our clients come in many shapes and sizes, from just about every category of business. B2C. B2B. And every hybrid in between. Since 1999, Cohesion has helped position and manage more than 100 brands across the country and throughout the world. But in a recent study of our work, we came across an interesting area […]

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