Marketing Gurus Are Giving The Really Good Ones A Bad Name.
Marketing Gurus Are Giving The Really Good Ones A Bad Name.

Have you noticed an increase in the number of marketing gurus? Geniuses and visionaries, too. Perhaps you’ve also noticed that these labels are often self-proclaimed, or bestowed by a book publisher or publicity firm. Funny. The smartest people I’ve ever met in marketing never considered themselves gurus, or geniuses. Then again, they were too busy successfully practicing […]

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I Just Need A Logo And A Tagline. Or, What Is A Brand, Anyway?

  Far too many people are taken in by the bright and shiny — the style of something over its substance. Used car dealers have known it for years: You can sell a faulty car for more money if you repaint it, first. Unfortunately, the same thing happens all too often in the world of brand development. For […]

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Linking Your Value Proposition to Everyday Content

Much of the work we do centers around building core marketing strategies, brand platforms and content/messaging architectures. Key to this work is our process of integrating existing business and marketing guidance tools — such as mission, vision and values efforts, value propositions and brand promise work — into a cohesive tool that assembles and articulates […]

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Dignity Has A Voice | New Work
Dignity Has A Voice | New Work

Dignity Has A Voice was created to tell the real story of adults with the most significant disabilities and their families, who choose employment in sheltered workshops. Every day, sheltered workshops help hundreds of thousands of adults across the country, experience the pride of success, the dignity of being valued and the fulfillment of accomplishment. […]

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Quick Facts | Cohesion.
Quick Facts | Cohesion.

Since 1999, Cohesion has been helping clients better direct and manage brands, marketing and content. For more information, please click on the ‘Quick Facts‘ overview, below:

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The Content Architecture Experience
The Content Architecture Experience

(Click the above image to download full presentation.) Are you winning the content marketing battle? A recent study found that the number one obstacle in creating content is the lack of a clear strategy. Learn more about Cohesion’s unique business, brand and content integration approach.

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Branded Content: Direction & Development
Branded Content: Direction & Development

Since 1999, Cohesion has been directing and developing content efforts for companies large and small. But different from companies who simply provide content, our efforts born of our expertise in brand and marketing strategy and platform work. Whether we’re developing website content, social media content, or other forms of digital or traditional content, we leverage our […]

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Video Docu-Branding. Keeping Your Brand Alive
Video Docu-Branding. Keeping Your Brand Alive

One of the big challenges that companies face today is the need to constantly keep brands relevant and fresh. As brands look to new and alternative methods of digital and social distribution, video content has risen as arguably the best tool available. But unfortunately, most companies and their vendors treat video as a one-time project. Which means […]

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Short-Format Videos That Drive Marketing And Social Media Engagement
Short-Format Videos That Drive Marketing And Social Media Engagement

Video content is on the rise. According to a recent HubSpot post, including video on a landing page can increase conversion rates by 80% and 92% of mobile video consumers share videos with others. In 2012, we introduced Big Shot, a short-format business video service. Recently, Big Shot upgraded its back-end process to create an even better user […]

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Finding The Few, Critical Words That Define Your Purpose.
Finding The Few, Critical Words That Define Your Purpose.

Maybe it’s a mission, or vision statement. Perhaps its a brand positioning, or tagline. Maybe you need a new descriptor line to define a category that has shifted, changed or evolved. In all of these instances (and for many more situations), the need is clear: Summarize business direction, business opportunity and human appeal into a few, […]

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