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Under One Voice

So you’ve just finished a meeting where a product manager is telling you that a certain product needs its own, different marketing approach, and you’re about to go into another meeting to discuss why you currently have nine different core sales messages, but first you have to approve a brand campaign that, while interesting, doesn’t really sound all that much like everything else the company is doing, when it dawns on you that maybe, just maybe, if everything you did had a stronger central voice that everyone used and understood then marketing might be easier and much better off, just remember that one firm got its name by helping companies bring all marketing, sales and communications efforts into one, cohesive platform.